So much communication between people these days is via digital text (chatting, SMS, email, etc...). I think emoticons play a crucial role here because they can transmit mood and tone along with text messages very easily. I thought it would be cool to make a blog where every post had an emoticon associated with it, to add an emotional layer to the post, and that's how this started. Then I invited some friends to join me...

I've been working on building this site since Christmas '08. I'm programming it from scratch using PHP, MySQL, and DHTML. The name of my platform is ElseIf, which alludes to the simple yet effective dispatcher design. It might seem a little bare in places, but I'm constantly beefing it up when I have time. Hopefully someday it will be robust enought to be of use to others. I'd love you to contribute if you're interested! -JT