Apple vs. Microsoft
The debate will always* rage between Mac and PC users. I'm not going to go into my personal beliefs here except to say that I was once a Windows enthusiast, and now I'm a Mac enthusiast.
Today I read a great article by John Gruber at Daring Fireball about the state of Microsoft in the face of an ever growing competitor in its core marktet. I would recommend reading it. It definitely addresses a lot.
One of the things to keep in mind that I have noticed about Mac and PC television ads lately is this: Mac ads try to sell their state of the art operating system and computers while PC ads basically try to talk people into buying a cheaper computer so that they'll be stuck with Windows. They don't even care what brand you buy... they barely even say anything about Windows at all.
*will it?